About Us

Aaram Viram is a belief that fashion and comfort are not mutually exclusive. Somewhere between nostalgia and revival, we have envisaged a restful space. We wish to create staple wardrobe pieces that are slow and promote fair trade practices using crafted Indian textiles. The clothing aims to be modern and relevant to the global market-space by incorporating edgy silhouettes in artisanal Indian textiles and using traditional surface development techniques, hence making Indian textile heritage more accessible to a wider audience.